Ideas de de marketing

Un libro que busca a través de infografías y gráficos, y con un lenguaje muy sencillo, explicar los conceptos propios del marketing. Este libro es una herramienta perfecta para aquellos que desean tener un primer acercamiento a esta disciplina.

Vivimos en un mundo lleno de dificultades, pero tenemos la capacidad de cambiarlo, comenzando por nosotros mismos. Si es posible vivir en un mundo mejor, donde exista respeto por la vida de todos, y esto es lo que busca transmitir este libro.

Con esa capacidad del encantamiento que imprime a todos sus escritos, en este libro, la autora, primera mujer acad mica de n mero de la Academia Guatemalteca de la Lengua, suma a su encuentro con Jorge Luis Borges otros instantes de su memoria: la primera vez que acarici un libro a los 10 a os de edad, el sereno consuelo que todav a encuentra en el lago de Atitl n, su infinita pasi n por Freud, el insomnio y la tentaci n del suicidio. Sin concesiones Para nadie, ni Para la propia autora, este es un libro insumiso, distinto y liberador.

Che finds himself in Guatemala during a U.S.-inspired coup and also describes his first encounter with Fidel Castro, in the first U.S. Spanish edition of Guevara's diary from his second journey through Latin America.

An oral history of four generations of Hispanic women in New Mexico. Twenty-one Hispanas recall life experiences spanning a period from the time when New Mexico was a Spanish-speaking territory until today. Themes include: the shift from a rural to an urban environment ; the struggle to preserve culture and traditions ; efforts to cope with discrimination ; changes in family relations ; the striving for education, job, and careers ; service to family and community ; dedication to social change.

This world needs a change of direction, and attitude is a key factor. With a bit of attitude, athletes become world champions, summits are reached, and contracts are signed. However, journalist Damià Aguilar tells us a story of how essential friendships are to overcoming obstacles as well. Marc Márquez is a MotoGP World Champion, and while his smile draws attention, his attitude makes him a leader. This fascinating book dives into his life, hopes, and dreams. It also includes collaboration from many other successful leaders such as Josef Ajram, Xavier Mir, Pedro Nueno, Jennifer Pareja,...