Phishing for Phools

Un ensayo sobre la riqueza a través del estudio de las Fundaciones Norteamericanas, y sobre la responsabilidad global social de los ricos sobre los pobres.

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"Los agentes de bienes raices, los vendedores de automoviles, los agentes de Bolsa y hasta los padres que tratan de venderles a sus hijos las virtudes de realizar las tareas escolares tienen algo en comun. Somos todos vendedores, y uno de los principales axiomas de la venta es que hay que enfrentar a la competencia," senala Ralph Roberts, apodado el "vendedor mas timible de los Estados Unidos" por la revista Time. Con estilo ameno y multiplicidad de ejemplos, el autor revela las reglas de oro que rigen el mundo de las ventas. "La mayoria de la gente de ventas trabaja sin un plan anual....

Economics went through great development in the 20th century. This development, which was based mainly on mathematical methods, is not an appropriate method of analyzing markets that change every hour and every day. In a stock market, prices constantly change depending on speculation. U-Mart, a manmade market, has been proposed in order to study such instantly moving markets. Although the U-Mart system is internationally acclaimed for being at the forefront of market research, its use is by no means limited to a small number of researchers on the fringe. The whole system, including its source ...