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This consistently best-selling introductory psychology book offers a solid, balanced foundation of core material, grounded in good research. Classic studies are carefully integrated with the most up-to-date research to provide an accurate and current view of the field. Unique pedagogy challenges readers with frequent quizzes and critical thinking exercises, while technology provides them with online activities to review and reinforce what they have learned. The discussions of current examples, cross-cultural and gender concerns, and enduring issues provide exactly what readers need to know to achieve success in psychology. For psychologists and those interested in becoming successful in psychological science careers.